AMERICA’S NAVY SOCIAL
For 5 years, I was tasked as lead Art Director on social to help reshape Navy recruiting for Gen Z. Design doesn’t have to be 100% polished for them, so you can definitely break some rules. Through our community driven efforts, we made Navy lifestyle, fitness, careers, travel, hobbies, etc. all accessible to recruits. No more passively talking at future recruits, we had conversations and listened to their content needs. Instagram, Snapchat, Twitter, Facebook, Reddit, the works. Along the way, we helped thousands of Future Sailors make the decision to Join the Navy.
Highlights
We did almost everything! From stickers, emojis, pop culture call outs, boot camp questions, fitness, enlistment bonuses, templates, graduation, career highlights. We worked to give followers across our platforms content that entertains, but also provided them with enough info to consider a life in the Navy.
Ask Us Anythings
We let our audience ask us questions about a myriad of topics. Careers, life on a ship, travel, benefits, etc. Never shying away from letting them ask us, within reason, anything about being in the Navy.
Boot Camp Roll Call
Unlike the college experience, future Sailors don’t get to meet their team mates until the day of arrival in great lakes. Boot Camp Roll Call was a chance to change that. Within hours of posting, recruits have already found new friends and future ship-mates.
Diversity, equity, and inclusion in the navy
On our channels, we were rarely afraid to take a stand. In this case, we wanted to show that no matter who you are there is a place for you in the Navy. Serving isn’t about politics, it’s about doing a job and doing it well.
Sailor Things
Occasionally we parodied/referenced current culture. Apex Legends, Pokemon, Game of Thrones, and Stranger Things have all made it into the feed. Sailor Things came about to coincide with the Season 3 release of Stranger Things.
Army/Navy Game
2019, was the one and only time I ever appeared on the feed. I became the “stunt goat” for the last half of our traditional spirit video doing dances, waving signs at College Game Day, and yes…screaming at the end…