Chobani wanted consumers to consider their Greek yogurt as a healthy alternative to sour cream. The "Little White Lies" campaign was created to target young mothers in order to help them "trick" their family members into eating "sour cream". We created 2 gifs that could be shared across platforms. We also created a series of interviews in which children confess their mother's "white lies" to them. Lastly, we created a musical ad featuring Frank Sinatra singing the classic song "Little White Lies".
Copywriter: Marlee Ingham