Dollar ShaVe Club
November, the time of the year when we see gentlemen across the nation sporting their "No-Shave November" facial hair. Dollar Shave Club wanted to participate in the post November activities. Most "No-Shave November" beards are shaved completely off. We created a beard styling competition so that those men who braved the growth process could be proud of their "creations". Using Facebook and Twitter, we encouraged users to submit images of their beards in order to win $1000 that would be donated to any cancer research foundation of their choice.
Campaign Overview
Facebook Posts
Twitter Posts
AWARDS
Austin Advertising Federation (Austin, TX)
2017 - Best in Show - Student Digital
Austin Advertising Federation (Austin, TX)
2017 - Gold - Student Digital
American Advertising Federation - District 10 (Texas, Arkansas, Oklahoma, Louisiana)
2017 - Silver - Student Digital