Fitbit is the most popular exercise monitor on the market. They needed to connect with the one group who didn't wear them. Young people. We used their favorite social media channels, including Instagram to engage them. An Instagram takeover by celebrity Jennifer Lawrence brought to life the idea that you can love pizza and stay fit. We also created video posts to show how eating better, and exercise can make your day. 

Art Director- Gina Senese
Copywriter- Ian Lindsey
Music- Asche & Spencer


The Climber instagram video


Blend a Better Body Instagram Video


Jennifer Lawrence instagram takeover posts