Inside Boot Camp
Whether it’s DMs or Comments, most of the questions future Sailors have about joining the Navy are about Boot Camp. What happens in the 12 weeks that makes someone a Sailor? Inside Boot Camp was created to give Gen Z an unfiltered take on the entire process. Inspired by TikTok POV trends, we created Paid and Organic assets to help capture, most, every aspect of the intense Boot Camp journey. Some of it I shot on my phone or edited together myself. Lower production value, but it still had big affects to Navy recruiting.
And the results? Millions of views, millions of paid impressions, and thousands of comments. An introductory IG Reel with 900k+ views organically. A Snap ad that garnered 18 contracts alone. A Reddit Megathread driving recruits to .com for more information. All tapping into our audience so well they kept going to Navy.com and recruiters for more information.
HERO VIDEO
POV REELS
IMAGES
