Journey to the Moon
To make the 50th anniversary of the Apollo 11 moon landing matter to Gen Z, we skipped the old videos. We were inspired by “theater of the mind” and built a voice-activated “choose your own adventure” game on Google Assistant that put users in the role of Mission Control.
As they guided former Navy Sailor Neal Armstrong, they unlocked real archival audio. Even a hidden message from Wes Chesser, a Navy Frogman who retrieved the Apollo 11 crew.
The audio-only approach was a hit. It became the #1 Google Assistant Action of the Week, with 27% of users spending 15 minutes or more playing the game before progressing through to explore the Navy careers that made the mission possible.
AWARDS
The One Club/The One Show
2020 The One Show – Merit – Experiential Radio & Audio
D&AD
2020 – Shortlist – Radio & Audio - Creative Use of Technology
New York Festivals Advertising Awards
2020 – Silver – Audio/Radio: Products & Services - Politics & Government