McDonald's x Green Bay Packers
Green Bay fans aren’t just spectators: they’re a community with it’s own unique language, rituals, and intensity. My team partnered with the local McDonald’s operators to tap into that spirit, proving that the Golden Arches are as much a part of game day as the Lambeau Leap.
This project as a huge milestone for me; my first time Art Directing broadcast TV spots and helping craft a fully integrated campaign. Turning “fan spirit” into a visual identiy that lived everywhere from connected stadium signage, billboards, drive-thru menus, and digital shorts.
It was truly a masterclass in scale, teaching me how to take a core fan insight and translate it across local touch points.