NAVY SUBREDDIT HUNT

America’s Navy was on the hunt for some of the sharpest minds to explore the depths of the ocean. Working on a submarine, in any capacity, requires a level of skill we knew people on a certain platform had. We created Navy Subreddit Hunt, a role-playing puzzle based event that allowed Redditors the chance to live out life as a submariner even if it was a few weeks.

Case Study

AWARDS

CANNES LIONS
2025 - Gold Lion - Social and Creator Lions - Audience Targeting/Engagement Strategies

CANNES LIONS
2025 - Silver Lion - Media Lions - Use of Platform

CANNES LIONS
2025 - Shortlist - Social and Creator Lions - Content Placement

CANNES LIONS
2025 - Shortlist - Social and Creator Lions - Innovative Engagement of Community

CANNES LIONS
2025 - Shortlist - Digital Craft Lions - Personalized Storytelling and Experience

CANNES LIONS
2025 - Shortlist - Creative Data Lions - Social Behavior