THE FORCES THAT DRIVE ME (CURRENTLY)

STORYTELLING

I firmly believe that everyone in the world has a story worth telling. Everyone has a unique perspective needs that will resonate with someone. I was brought up in a family of casual storytellers; we talk about everyday life. While some of the most “memorable” moments come from stories with action, there is also beauty in stories with simplicity to them. Different stories affect different people, and I want to be there to help other have “epiphanies” about themselves.

WORLD BUILDING

One of my favorite books of all time has absolutely nothing to do about advertising. “Creating Animated Cartoons with Character” by Joe Murray is a masterclass in crafting a believable world filled with people you’d want to be friends with. Brands should shy away from “personas”, “target audiences”, and “selling a product”. Embrace some of the simpler ideals of “imagineering” and craft a world around the lifestyle you want to attract future friends in to.

MULTIVERSING

Marvel Comics has something that I’m jealous traditional brands have not adopted; a multiverse. Smaller individualized brands that ladder up to the singular Marvel universe. Multiple versions of characters, timelines, worlds, and storylines that can eventually overlap with one another. In my mind, rather than one voice that brands target to a particular audience, brands should craft multiple voices and styles that overlap with one another. Versions of the brand that can exist at the same time while also being vastly different.